Since I’ve written quite a few posts covering various aspects of Sitecore’s CEP/DMS, and since my original attempt at a flow that would allow for a “previous / next” navigation failed utterly miserably, I figured I’d list these in one place with a quick blurb about each:
Patterns and Profiles
A little bit of terminology and mechanics around our efforts with the Launch Sitecore site to define four audiences / marketing defined personas.
An experiment to use Sitecore’s Engagement Plans to segment visits into predefined categories using the Rules Engine.
An experiment to use Sitecore’s Engagement Plans to segment visits into predefined categories using the Rules Engine. (same as above, but relevant for this category as well).
A description of the Engagement Plan we use on www.launchsitecore.net where visitors are encouraged to download the Launch Sitecore package, evaluate Sitecore and give the team feedback.
A Sitecore Engagement Plan primer.
A description of the initial setup and strategy so that I can learn more about the specific benefits Sitecore Analytics and Google Analytics can bring to an enterprise.
A walk through of a session drill-down report in Sitecore Engagement Analytics.
A high level look at some of the new Sitecore dashboard reports and some standard Google dashboard reports.
A review of the session level reports in Sitecore Engagement Analytics as a lead up to trying to get to the same level of detail in GA.
Goals and Campaigns
An overview of the Goals and Engagement Value discussion for Launch Sitecore.
What it takes to set up campaigns in both systems.
If Goals need to have an Engagement Value that depends on the situation, what might that look like?
What it takes to set up Goals / Conversions in both systems.
My articles are certainly no replacement for Sitecore documentation. While there are many DMS-focused documents at:
…a couple that are in the wheelhouse of the articles I’ve written recently are: